Course Overview
Learning marketing coordination and campaign support.
Purpose & Value
Purpose
This qualification develops practical marketing coordination competencies, enabling learners to support marketing campaigns, coordinate activities, and assist with analytics. It prepares professionals to work effectively within marketing teams across various industries.
Value Proposition
- Learn marketing campaign planning and coordination
- Develop content creation and curation skills
- Gain digital marketing and social media expertise
- Master basic marketing analytics and reporting
- Build foundation for marketing management careers
Key Outcomes
Upon successful completion, learners will be able to:
- Coordinate marketing activities
- Support campaign execution
- Assist with analytics
- Coordinate key deliverables of products and services to target market
- Coordinate marketing and sales activities across the marketing mix
Program Details
Duration
The 12-month program provides practical marketing skills with emphasis on campaign coordination and digital platforms.
Learning Approach
Project-based marketing learning through campaign simulations, content creation exercises, social media management, and analytics projects. Weekly sessions include marketing software training, creative briefing workshops, and campaign performance analysis.
Entry Requirements
- Grade 12 qualification
- Creative thinking and communication skills
- Social media familiarity
- Computer literacy and basic design sense
Your Learning Journey
Curriculum Modules
Knowledge Modules (36 Credits)
- Marketing Business skills, 5 Credits
- Ready for Work Standards, 4 Credits
- Campaign /Project Management, 4 Credits
- Marketing Business Tools, 8 Credits
- Business Calculations, 4 Credits
- Customer Relationship Management, 3 Credits.
- Business Environment, 4 Credits
- Digital Tools, 4 Credits
Practical Skill Modules (36 Credits)
- Coordinate Key Deliverables of Products and Services to a Target Market, 7 Credits
- Support the Deliverables Across the Full Spectrum of the Communication Mix, 8 Credits
- Coordinate Marketing and Sales Activities, 8 Credits
- Coordinate Customer Relationship Management (CRM) activities, 7 Credits
- Undertake Administrative Tasks Related to Marketing Metrics and Processing of Payments, 6 Credits
Work Experience Modules (103 Credits)
- Processes and Procedures for Coordinating Key Deliverables of Products and Services to a Target Market, 24 Credits
- Processes and Procedures for Supporting the Deliverables Across the Full Spectrum of the Communication Mix, 20 Credits
- Processes and Procedures for Coordinating Marketing and Sales Activities, 27 Credits
- Processes and Procedures for Coordinating Customer Relationship Management Activities, 17 Credits
- Processes and Procedures within the Scope of Administrative Tasks Related to Marketing Metrics and Processing of Payments, 15 Credits
Career Opportunities
This qualification opens doors to various career opportunities across industries:
Marketing Coordinator
Marketing Assistant