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  5. Occupational Certificate: Marketing Coordinator
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Occupational Certificate: Marketing Coordinator

Build practical skills in campaign coordination, content support and basic marketing analytics.

NQF Level

5

Credits

175

Duration

12 months

SAQA ID

118706

Occupational Certificate: Marketing Coordinator course illustration

Course Overview

Learning marketing coordination and campaign support.

Purpose & Value

Purpose

This qualification develops practical marketing coordination competencies, enabling learners to support marketing campaigns, coordinate activities, and assist with analytics. It prepares professionals to work effectively within marketing teams across various industries.

Value Proposition

  • Learn marketing campaign planning and coordination
  • Develop content creation and curation skills
  • Gain digital marketing and social media expertise
  • Master basic marketing analytics and reporting
  • Build foundation for marketing management careers

Key Outcomes

Upon successful completion, learners will be able to:

  1. 1Coordinate marketing activities
  2. 2Support campaign execution
  3. 3Assist with analytics
  4. 4Coordinate key deliverables of products and services to target market
  5. 5Coordinate marketing and sales activities across the marketing mix

Program Details

Duration

The 12-month program provides practical marketing skills with emphasis on campaign coordination and digital platforms.

Learning Approach

Project-based marketing learning through campaign simulations, content creation exercises, social media management, and analytics projects. Weekly sessions include marketing software training, creative briefing workshops, and campaign performance analysis.

Entry Requirements

  • Grade 12 qualification
  • Creative thinking and communication skills
  • Social media familiarity
  • Computer literacy and basic design sense

Your Learning Journey

1.Theory Modules

EISA Preparation Test

2.Practical Training

Workbook, Observation & Assessment

3.Workplace Modules

Observation & Logbook

4.External Integrated Summative Assessment

Final Exam

Curriculum Modules

Knowledge Modules (36 Credits)

  • Marketing Business skills, 5 Credits
  • Ready for Work Standards, 4 Credits
  • Campaign /Project Management, 4 Credits
  • Marketing Business Tools, 8 Credits
  • Business Calculations, 4 Credits
  • Customer Relationship Management, 3 Credits.
  • Business Environment, 4 Credits
  • Digital Tools, 4 Credits

Practical Skill Modules (36 Credits)

  • Coordinate Key Deliverables of Products and Services to a Target Market, 7 Credits
  • Support the Deliverables Across the Full Spectrum of the Communication Mix, 8 Credits
  • Coordinate Marketing and Sales Activities, 8 Credits
  • Coordinate Customer Relationship Management (CRM) activities, 7 Credits
  • Undertake Administrative Tasks Related to Marketing Metrics and Processing of Payments, 6 Credits

Work Experience Modules (103 Credits)

  • Processes and Procedures for Coordinating Key Deliverables of Products and Services to a Target Market, 24 Credits
  • Processes and Procedures for Supporting the Deliverables Across the Full Spectrum of the Communication Mix, 20 Credits
  • Processes and Procedures for Coordinating Marketing and Sales Activities, 27 Credits
  • Processes and Procedures for Coordinating Customer Relationship Management Activities, 17 Credits
  • Processes and Procedures within the Scope of Administrative Tasks Related to Marketing Metrics and Processing of Payments, 15 Credits

Career Opportunities

This qualification opens doors to various career opportunities across industries:

Marketing Coordinator

Marketing Assistant

Frequently Asked Questions

An occupational qualification is a formal recognition of the skills and knowledge required to perform a specific job or role in a particular industry aligned with the National Qualifications Framework (NQF) in South Africa. Unlike traditional academic degrees that are theory heavy and require a significant time investment, occupational qualifications are designed to be practical and directly relevant to the workplace with far less time investment.

The Occupational Certificate: Marketing Coordinator is an accredited qualification registered on the National Qualifications Framework (NQF) at Level 5. It is designed to equip learners with the practical skills and theoretical knowledge needed to succeed in the sales sector.

The program runs for 12 months. This includes both theoretical learning and workplace practical components, ensuring you graduate job-ready.

While we cannot guarantee job placement, our team provides dedicated career support services to all graduates. This includes resume building, interview preparation, and access to our network of industry partners who are actively seeking skilled professionals in the ${category} sector.

Yes. Our programs use a blended learning approach that combines online self-study, virtual sessions, and scheduled contact days — designed to accommodate working professionals without requiring you to take extended leave. Due note that you will be required to ask for time off on the exam days and vital contact days to complete the practical assessments, workplace learning components and write the exam.

Many of our qualifications can be delivered as learnerships, which are funded through SETA discretionary grants. Employers who sponsor learners can also claim their training spend towards their BBBEE scorecard. Contact our team to explore funding options for your specific situation.

Kamela International stands out by offering practical, industry-aligned qualifications that are directly relevant to the South African job market. We combine flexible learning options with strong career support services, ensuring students are job-ready upon completion. For companies, we offer tailored training solutions and learnership programs that support skills development and BBBEE compliance.

Ready to Apply?

Complete our registration form and our admissions team will reach out to guide you through the next steps.

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