Course Overview
Learning sales techniques, customer engagement and product knowledge.
Purpose & Value
Purpose
This qualification equips learners with the essential skills to excel in professional sales environments. Learners gain practical expertise in customer engagement, consultative selling, and managing a sales pipeline. The programme develops confidence, communication skills, and strategies for building and maintaining strong client relationships. Graduates are prepared for entry-level sales roles and have a foundation for further development in sales management, business development, or account management.
Value Proposition
- Master proven sales techniques and customer engagement strategies
- Develop persuasive communication and negotiation skills
- Learn product presentation and demonstration methods
- Gain objection handling and closing capabilities
- Build confidence for commission-based earning potential
Key Outcomes
Upon successful completion, learners will be able to:
- Conduct thorough customer needs analysis to identify requirements and opportunities
- Promote and sell products and services effectively using consultative approaches
- Build, maintain, and manage customer relationships for long-term business success
- Explain product features, benefits, and value propositions clearly and persuasively
- Achieve sales targets and support business growth initiatives
Program Details
Duration
The 12-month program delivers intensive sales training with practical customer interaction experience.
Learning Approach
Experiential sales training through role-play scenarios, customer interaction simulations, product knowledge sessions, and live sales practice. Includes communication workshops, negotiation exercises, and sales psychology training with real-world sales mentorship.
Entry Requirements
- Grade 10 or equivalent qualification
- Strong interpersonal and communication abilities
- Self-motivation and resilience
- Customer service orientation
Your Learning Journey
Curriculum Modules
Knowledge Modules (25 Credits)
- Customer Relationship Management, 10 Credits
- Marketing, Promotions and Sales, 10 Credits
- Competitors and Positioning Strategies, 5 Credits
Practical Skill Modules (45 Credits)
- Manage Customer Relationships within the Scope of a Sales Representative in the Wholesale and Retail Industry, Credits 15
- Market, Promote and Sell Products, 20 Credits
- Implement Product-Positioning Strategies within the Competitive Environment, 10 Credits
Work Experience Modules (85 Credits)
- Management of Customer Relationships within the Scope of a Sales Representative in the Wholesale and Retail Industry, 30 Credits
- Marketing, Promoting and Selling Products, 30 Credits
- Implementation of Product Positioning Strategies within the Competitive Environment, 25 Credits
Career Opportunities
This qualification opens doors to various career opportunities across industries:
Sales Representative
Sales Consultant
Field Sales Agent
Retail Sales Associate
Business Development Support